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Crawford Thomas Recruiting is a nationwide staffing firm with a strong reputation, but they faced critical growth challenges:
- Struggling to communicate value to manufacturing companies
- Sales team burnout from inefficient processes and inconsistent results
- Low placement rates - only 10 placements the previous quarter
- Wasting budget on expensive PPC campaigns without addressing core prospecting issues
They needed a scalable solution to streamline outreach, better understand client pain points, and dramatically increase placements.
We implemented a pain-point driven email automation system targeting specific manufacturing hiring frustrations:
1. Identified Core Client Pain Points
- Labor shortages in skilled manufacturing roles
- Long, inefficient hiring cycles costing productivity
- High turnover rates due to poor job matches
2. Built Systematic Outreach at Scale
- Automated personalized messages addressing specific frustrations
- Used calibrated questions to spark meaningful conversations
- Achieved 8.4% reply rate (vs 3.2% industry average)
3. Optimized Lead Management
- Prioritized high-quality opportunities
- Segmented leads by urgency and placement potential
- Streamlined workflow to prevent team overwhelm
In just ONE QUARTER, Crawford Thomas achieved:
✓ 39 candidate placements (290% increase from 10)
✓ $123,039 in new revenue generated
✓ 8.4% email reply rate (2.6x industry average)
✓ 83% meeting-to-placement conversion rate
✓ Eliminated dependency on expensive PPC ads
✓ Reduced sales team burnout with efficient systems
The systematic approach not only delivered immediate results but created a scalable foundation for continued growth.
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